The first is the pure monopoly market, that is, there is no or basically no competition in the market. The main task of its marketing activities is to reasonably price and meet consumer demand with quality and quantity, such as the military uniform market and the limited market such as the uniforms of most national staff, which exists in this kind of market model.

The second is the oligopoly market. A few large enterprises control most of the market volume. These large enterprises have strong advantages in technology or capital scale, and control the pricing power of the market and even the formulation power of some standards. Several large enterprises controlling the market are interdependent, mutually restrictive and friendly division of labor, but the competition among these enterprises is also very fierce. Once an enterprise has a crisis or bankruptcy, the enterprise market pattern may enter a series of restructuring processes. This kind of enterprise image competition and brand competition are the intersection of enterprise competition. The market monopoly pattern is basically formed, and it is difficult for new enterprises to enter the ranks of oligarchs.

The third is the competitive market. In this kind of market, the market demand is large, there are quite a number of enterprises producing similar products, and the substitutability of products is strong, so the competition is fierce. The focus of competition is product and price competition, and pay attention to the uniqueness of products. For example, unrestricted market, tooling market and white-collar office workers' professional clothing market belong to this kind of market. Such enterprises have low entry threshold and low requirements for scientific research investment. Most small and medium-sized professional wear enterprises exist in such markets.

Diversification of consumption demand levels

On the one hand, China's business wear market has long been dominated by low-grade clothing. With the formation and development of the consumer market in China's business wear market, the demand for high value-added business wear also began to appear in China's business wear market, and the market share is gradually increasing. At present, there are not only high-grade famous brand clothes with more than 1000 yuan, but also low-grade clothes with less than 100 yuan in China's professional wear market. Therefore, the multi-level characteristics of the coexistence of high, medium and low-grade products in the professional wear market have been formed.

On the other hand, people's demand for professional wear no longer only pays attention to its identification and protection, but also pays more attention to its aesthetics and culture. Therefore, the distinctive professional wear design has formed a new market growth point of professional wear. At present, the business wear market consists of many market segments. Even different enterprises and consumers in the same market segment have different requirements for the design of business wear. Therefore, the business wear market has formed the characteristics of multi variety and diversified demand.

Internationalization of domestic demand and domestic market

At this stage, international brand clothing has become a very important part of China's professional clothing market. Domestic consumers have a great demand for it. At the same time, the international professional clothing market has a great demand for China's clothing production and processing.

Due to the advantages of cheap production resources and labor force in China's professional clothing market, it has become an international garment processing base. Since 1992, China has become the world's largest garment export country, and professional clothing accounts for a considerable proportion in the exported ready-made clothing. At the same time, foreign ready-made clothes have also entered China in various ways, and have occupied a certain market share in the domestic professional wear consumption market. On the one hand, it has promoted and driven the rapid development of China's high-end professional wear market, on the other hand, it has also brought unprecedented pressure to China's enterprises producing high-end professional wear, and the market competition is more intense, Internationalization has become a major feature of China's professional wear market.