As a large industry, clothing is divided into many intensive markets, of which the recent situation of the work clothes market is the most ideal. Then, what are the factors affecting the development of the work clothes market? The work clothes industry network introduces the factors affecting the development of the work clothes market in detail from five aspects: design innovation, fabric and accessories application information construction, brand operation and market capacity.

1. Design innovation ability will be an important part of the market competition of work clothes

Work clothes are rapidly integrating into people's daily life. The urbanization process in China is accelerating. At the same time, the rise and prosperity of modern service industry will be an important force driving the prosperity of work clothes market. The demand for this type of work clothes is mostly non restrictive, urban blue collar work clothes. The demand for products monopolizing the competitive market will continue to expand. As the demand for this category begins to diversify to taste, the design requirements of this category of products will gradually increase. Strengthen the design composition of work clothes, which should be reflected in the organic combination of functionality and fashion, pay attention to the humanization and functionalization of the wearer, and give more consideration to the individual needs of consumers (groups). Only by strengthening investment at the design level and creating better products, so as to be recognized by consumers, can there be the development and prosperity of the work clothes market.

2. The application ability of fabric+ accessories is an important factor affecting the market development space of work clothes

Fabric is the carrier of clothing. Working clothes have specific and almost harsh requirements for fabrics. How to continuously innovate fabrics and meet the diversified needs of consumers is worthy of our in-depth study. Work clothes have various uses. Blue collar work clothes may have a fashion trend, while professional work clothes have more strict requirements on materials and fabrics. At present, the varieties and functions of work clothes fabrics in the domestic market are constantly improved and innovated, which plays a great role in promoting the prosperity of the current garment industry. However, it can not be ignored that domestic high-grade fabrics and high-tech fabrics are still largely dependent on imports, so we are still at the low end of the industrial chain. From the perspective of industrial chain, to find a vertical breakthrough and strengthen the development of fabrics is one of the important ways to improve the work clothes market.

3. Information construction is an important symbol and inevitable requirement for work clothes enterprises to implement the operation of modern enterprise system

In the information age, the development of enterprises should also adapt to the information development mode. An important feature of work clothes is large-scale group customization. How to match the clothes of industrial products with tens of thousands of single wearers reasonably may require sampling and analysis of human body data, and also need the help of information tools to realize a reasonable processing process. Another point is that for individual consumption, work clothes are required to be fit, not as free as the size of casual wear, which also requires large-area sampling, differences between eastern and western human bodies, differences in body data of different nationalities, differences in body shape of different ages, etc. Similarly, informatization also exists in many aspects of enterprise operation, such as order information, process management, logistics and transportation, terminal sales and after-sales service.

4. Brand operation is an important element for work clothes to participate in market-oriented competition

The brand development of work clothes is an inevitable requirement for product sales. It should be noted that the current composition of work clothes is diverse, there are a wide range of products and diverse consumer needs. It is no longer a narrow concept such as simple labor protection clothes. Enterprises should not only pay attention to brand construction, but also update the product management concept. Because a brand is not only a trademark, but also a culture, but also a responsible attitude towards products.

5. The capacity of the market is a powerful guarantee to determine the development direction and degree of work clothes

When talking about the development of a product, we should always consider its market space. How big is the market space faced by Chinese work clothes enterprises? Vertically, after 30 years of development, China's work clothes industry has formed a complete industrial chain from scratch and from weak to strong. Horizontally, there are more than 20000 enterprises in China's work clothes industry, and the manufacturing capacity in China has fully reached the international level. So what is the market space of work clothes in the future? Rough calculation estimates that the current market space of China's work clothes market is about 80-120 billion yuan, of which 90% is exported. However, basically, the international demand has become saturated, because the consumption habit of work clothes in the international market has been formed, so it is difficult to make a big breakthrough. In addition, the trade disputes related to textile and clothing have been dominated by the original developed countries, and many trade disputes have begun to appear to both developed and underdeveloped countries. At the same time, the current domestic market demand is only 8-12 billion yuan. According to China's 700 million practitioners, the annual consumption of work clothes per person is only 10-20 yuan. Therefore, the domestic market still has huge development space. It can be said that the work clothes industry can do a lot in the clothing category.